Cybeart
Cybeart
The market segment was diluted with unbranded, low-cost alternatives, leading to customer skepticism about investing in a premium product. Specifically
Client
Cybeart (Gaming Gear and Lifestyle Peripherals)
Industry
Gaming / Esport
Year
2025
Services Provided
Brand Strategy, E-commerce UX/UI, Digital Activation
Key Challenges®
//04
Cybeart faced the challenge of competing in a hyper-saturated gaming gear market dominated by budget options. Their primary pain point was justifying their premium price tag and leveraging their valuable licensed merchandise (e.g., DC, Warner Bros.) effectively. The brand needed to transition its perception from a functional chair manufacturer to an aspirational, high-value ergonomic gaming lifestyle brand and optimize its e-commerce channel for high-ticket item sales.
Brand Positioning
Defined the brand as the intersection of Ergonomics & Fandom
//01
Messaging Framework
Emphasized long-session comfort and the collectible value of licensed merchandise
//02
Visual Identity System
Created a sleek, "cyber-futuristic" aesthetic with high-fidelity, detail-oriented product imagery.
//03
Platform Optimization
Enhanced the DTC platform to feature 3D product configuration and a smooth, secure checkout experience.
//04
Key Challenges®
//04
Cybeart faced the challenge of competing in a hyper-saturated gaming gear market dominated by budget options. Their primary pain point was justifying their premium price tag and leveraging their valuable licensed merchandise (e.g., DC, Warner Bros.) effectively. The brand needed to transition its perception from a functional chair manufacturer to an aspirational, high-value ergonomic gaming lifestyle brand and optimize its e-commerce channel for high-ticket item sales.
Brand Positioning
Defined the brand as the intersection of Ergonomics & Fandom
//01
Messaging Framework
Emphasized long-session comfort and the collectible value of licensed merchandise
//02
Visual Identity System
Created a sleek, "cyber-futuristic" aesthetic with high-fidelity, detail-oriented product imagery.
//03
Platform Optimization
Enhanced the DTC platform to feature 3D product configuration and a smooth, secure checkout experience.
//04
Key Challenges®
//04
Cybeart faced the challenge of competing in a hyper-saturated gaming gear market dominated by budget options. Their primary pain point was justifying their premium price tag and leveraging their valuable licensed merchandise (e.g., DC, Warner Bros.) effectively. The brand needed to transition its perception from a functional chair manufacturer to an aspirational, high-value ergonomic gaming lifestyle brand and optimize its e-commerce channel for high-ticket item sales.
Brand Positioning
Defined the brand as the intersection of Ergonomics & Fandom
//01
Messaging Framework
Emphasized long-session comfort and the collectible value of licensed merchandise
//02
Visual Identity System
Created a sleek, "cyber-futuristic" aesthetic with high-fidelity, detail-oriented product imagery.
//03
Platform Optimization
Enhanced the DTC platform to feature 3D product configuration and a smooth, secure checkout experience.
//04
Core Approach®
//004
Overcoming Functional Fatigue and Price Barriers
Conversion Strategy
We designed a selfie-based analysis with guided lighting instructions and visual feedback cues.
//01
Personalized Routine Builder
Implemented educational content and trust signals to boost confidence in high-value online purchases.
//02
Low Aspiration
The previous brand aesthetic felt purely functional, failing to tap into the high-value gaming lifestyle and collector mindset.
//03
Core Approach®
//004
Overcoming Functional Fatigue and Price Barriers
Conversion Strategy
We designed a selfie-based analysis with guided lighting instructions and visual feedback cues.
//01
Personalized Routine Builder
Implemented educational content and trust signals to boost confidence in high-value online purchases.
//02
Low Aspiration
The previous brand aesthetic felt purely functional, failing to tap into the high-value gaming lifestyle and collector mindset.
//03
Core Approach®
//004
Overcoming Functional Fatigue and Price Barriers
Conversion Strategy
We designed a selfie-based analysis with guided lighting instructions and visual feedback cues.
//01
Personalized Routine Builder
Implemented educational content and trust signals to boost confidence in high-value online purchases.
//02
Low Aspiration
The previous brand aesthetic felt purely functional, failing to tap into the high-value gaming lifestyle and collector mindset.
//03
Final Outcome
//04
The integrated strategy and digital execution successfully transformed Cybeart's market standing, delivering significant growth metrics across both brand authority and e-commerce performance.
72
%
increase in direct-to-consumer sales.
90
%
increase in direct-to-consumer sales.
37
%
decrease in price-based shopping cart abandonment.
52
%
retention rate after 90 days
Zenexora didn’t just rebrand us; they engineered our entire retail experience. They allowed us to confidently own the premium space, turning our product into a coveted piece of the gaming lifestyle.
— Cybeart Management
Final Outcome
//04
The integrated strategy and digital execution successfully transformed Cybeart's market standing, delivering significant growth metrics across both brand authority and e-commerce performance.
72
%
increase in direct-to-consumer sales.
90
%
increase in direct-to-consumer sales.
37
%
decrease in price-based shopping cart abandonment.
52
%
retention rate after 90 days
Zenexora didn’t just rebrand us; they engineered our entire retail experience. They allowed us to confidently own the premium space, turning our product into a coveted piece of the gaming lifestyle.
— Cybeart Management
Final Outcome
//04
The integrated strategy and digital execution successfully transformed Cybeart's market standing, delivering significant growth metrics across both brand authority and e-commerce performance.
72
%
increase in direct-to-consumer sales.
90
%
increase in direct-to-consumer sales.
37
%
decrease in price-based shopping cart abandonment.
52
%
retention rate after 90 days
Zenexora didn’t just rebrand us; they engineered our entire retail experience. They allowed us to confidently own the premium space, turning our product into a coveted piece of the gaming lifestyle.
— Cybeart Management
