Being Beyondco
Being Beyondco
The client possessed a high-value intellectual property (MIS REPAIR METHOD™️) and a clear, necessary product idea a card game to facilitate healing conversations.
Client
Let's Fix It Cards (Conversational Card Game)
Industry
E-commerce
Year
2025
Services Provided
Brand Strategy, Product IP Commercialization, Content Marketing
Key Challenges®
//04
The challenge was to overcome the inherent awkwardness of starting difficult conversations. The product needed to be credible enough to carry the weight of the MIS REPAIR METHOD™️ but simple enough for mass-market adoption.
Translating IP
Convert complex psychological methodology (MIS REPAIR METHOD™️) from masterclasses/TED Talks into an approachable, trustworthy, and commercially viable physical product.
//01
Product Design
Design the game (cards, rules, structure) to be genuinely effective and engaging, providing the promised emotional vocabulary without feeling clinical.
//02
Market Strategy
Launch the product into the niche relationship wellness market with a marketing strategy and video production that balanced emotional depth with commercial appeal.
//03
Brand Positioning
Positioned the game as "Mindful Utility"—a necessary tool for relationship health, not just entertainment.
//04
Key Challenges®
//04
The challenge was to overcome the inherent awkwardness of starting difficult conversations. The product needed to be credible enough to carry the weight of the MIS REPAIR METHOD™️ but simple enough for mass-market adoption.
Translating IP
Convert complex psychological methodology (MIS REPAIR METHOD™️) from masterclasses/TED Talks into an approachable, trustworthy, and commercially viable physical product.
//01
Product Design
Design the game (cards, rules, structure) to be genuinely effective and engaging, providing the promised emotional vocabulary without feeling clinical.
//02
Market Strategy
Launch the product into the niche relationship wellness market with a marketing strategy and video production that balanced emotional depth with commercial appeal.
//03
Brand Positioning
Positioned the game as "Mindful Utility"—a necessary tool for relationship health, not just entertainment.
//04
Key Challenges®
//04
The challenge was to overcome the inherent awkwardness of starting difficult conversations. The product needed to be credible enough to carry the weight of the MIS REPAIR METHOD™️ but simple enough for mass-market adoption.
Translating IP
Convert complex psychological methodology (MIS REPAIR METHOD™️) from masterclasses/TED Talks into an approachable, trustworthy, and commercially viable physical product.
//01
Product Design
Design the game (cards, rules, structure) to be genuinely effective and engaging, providing the promised emotional vocabulary without feeling clinical.
//02
Market Strategy
Launch the product into the niche relationship wellness market with a marketing strategy and video production that balanced emotional depth with commercial appeal.
//03
Brand Positioning
Positioned the game as "Mindful Utility"—a necessary tool for relationship health, not just entertainment.
//04
Core Approach®
//004
We crafted a layered AI experience — part stylist, part size expert, and part product selector — built around clarity, confidence, and creative control.
Smart Fit Assistant
A guided flow that lets users input preferences or use visual sliders to define body features (shoulder width, torso length, posture).
//01
Style Intent Mapping
We designed a language for users to express how they want to feel in the outfit: powerful, minimal, relaxed, bold, etc.
//02
Product Mockup
An interactive customization tool with 3D previews that render, stitching, and motion.
//03
Core Approach®
//004
We crafted a layered AI experience — part stylist, part size expert, and part product selector — built around clarity, confidence, and creative control.
Smart Fit Assistant
A guided flow that lets users input preferences or use visual sliders to define body features (shoulder width, torso length, posture).
//01
Style Intent Mapping
We designed a language for users to express how they want to feel in the outfit: powerful, minimal, relaxed, bold, etc.
//02
Product Mockup
An interactive customization tool with 3D previews that render, stitching, and motion.
//03
Core Approach®
//004
We crafted a layered AI experience — part stylist, part size expert, and part product selector — built around clarity, confidence, and creative control.
Smart Fit Assistant
A guided flow that lets users input preferences or use visual sliders to define body features (shoulder width, torso length, posture).
//01
Style Intent Mapping
We designed a language for users to express how they want to feel in the outfit: powerful, minimal, relaxed, bold, etc.
//02
Product Mockup
An interactive customization tool with 3D previews that render, stitching, and motion.
//03
Final Outcome
//04
The strategic launch successfully introduced the product as a highly effective tool, achieving rapid market penetration in the wellness and relationship niche.
38
%
of early adopters actively cited the MIS REPAIR METHOD™️ in post-purchase feedback.
52
%
of early adopters actively cited the MIS REPAIR METHOD™️ in post-purchase feedback.
60
%
Achieved full inventory sell-out during the initial DTC launch window.
3
X
increase in new user
Zenexora didn’t just create a game; they bottled the essence of my method. The product design makes it so easy for people to use the emotional vocabulary they wouldn't otherwise have, which is the entire point.
— Ipsita, Creator of MIS REPAIR METHOD
Final Outcome
//04
The strategic launch successfully introduced the product as a highly effective tool, achieving rapid market penetration in the wellness and relationship niche.
38
%
of early adopters actively cited the MIS REPAIR METHOD™️ in post-purchase feedback.
52
%
of early adopters actively cited the MIS REPAIR METHOD™️ in post-purchase feedback.
60
%
Achieved full inventory sell-out during the initial DTC launch window.
3
X
increase in new user
Zenexora didn’t just create a game; they bottled the essence of my method. The product design makes it so easy for people to use the emotional vocabulary they wouldn't otherwise have, which is the entire point.
— Ipsita, Creator of MIS REPAIR METHOD
Final Outcome
//04
The strategic launch successfully introduced the product as a highly effective tool, achieving rapid market penetration in the wellness and relationship niche.
38
%
of early adopters actively cited the MIS REPAIR METHOD™️ in post-purchase feedback.
52
%
of early adopters actively cited the MIS REPAIR METHOD™️ in post-purchase feedback.
60
%
Achieved full inventory sell-out during the initial DTC launch window.
3
X
increase in new user
Zenexora didn’t just create a game; they bottled the essence of my method. The product design makes it so easy for people to use the emotional vocabulary they wouldn't otherwise have, which is the entire point.
— Ipsita, Creator of MIS REPAIR METHOD
